Quick Start Guide

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Ensure that Active is checked. Data layer variables may be pushed dynamically to the data layer to capture information such as values entered or selected in a form, metadata associated with a video that the visitor is playing, the color of a product e. Google Tag Manager features close integration with Google Analytics.

Enable Display Advertising Features: Enables the for advertising features such as Demographics and Interest Reports, Remarketing, and Google Marketing Platform integration. These keys will override any and all configuration in the container. A data layer is an object that contains all of the information that you want to pass to Google Tag Manager. You may opt to choose to accept the default setting or enter a name of your own.

Deploy Google Analytics with Tag Manager

Trust me, Google Tag Manager is about to become your new best friend. Tag managers were created to solve an enterprise level problem. Imagine being able to literally see every single click that happens on your site. The two tools work together. Anything from reporting Page views to specific google tag manager support clicks. Lets dive into the different parts of Google Tag Manager and how to use them to start sending some data —like page views and link clicks — to Google Analytics. Fortunately, that process is fairly straightforward. Just visit the page and sign in. If you are using a WordPress site, you can also use a plugin like. Google Tag Manager will then want to know which type of product you would like to create a tag for. Wondering how to find yours. Google Tag Manager will ask us for a name for our new Tag. One important note: Avoid duplicating your data. No one likes funky data. Fortunately, you can create a variable. Variable Step 2: Choose Your Variable Type Next step, select which type of variable you want to create. Then move a little deeper and try something new, like creating your own variable. From there, you can move into deeper waters with events. Remember… one step at a time and no need to rush. All it does is hold variables and their values. You can assign whatever value you like to a variable. In other words, you need to speak their language. The tricky part is figuring out how to get all that juicy eCommerce transaction data into the data layer. In order to report our eCommerce we needed to create multiple tags. In this tag, the part where the google tag manager support values go are variables themselves. Remember, in Google Tag Manager anything surrounded by is a variable. At Seriously Simple Marketing, we use Infusionsoft as our cart. We need to tell Tag Manager that the data layer has been updated. In this case it does. The fun part on this one is the Trigger we used. First, when someone purchases something, we have our cart send them to a Thank You page that has all the parameters we need to report an eCommerce transaction. Every cart reports eCommerce transactions differently. We used Infusionsoft as an example here, since we use it ourselves, but the techniques are pretty much the same with most carts. You need to figure out how to get the information to the data layer. You may have to have your developer code something that does the same thing, or you may be able to google tag manager support advantage of reporting what your eCommerce cart already provides. Remember… one step at time and no need to rush. Email addresses are a classic example. But what if they are visiting our site from an email we sent out afterward. Fortunately, there is a simple way to remedy this. As with all tools that have this much power, take it one step at a time. There is no need to rush.

Refer to for more information. Introduction Google Tag Manager enables developers to change configuration values in their mobile application using the Google Tag Manager interface without having to rebuild and resubmit application binaries to app marketplaces. Create a map of tags, the data you want those tags to collect, and which events or pages you want to associate with those tags. Open Google Tag Manager 2. Use Event if you want to measure a specific interaction, such as a button click on a promotion.